Press Release Submission Guidelines and Company Press Pages Policy

CarNews KE Press Release Submission Guidelines and Company Press Pages Policy

Effective Date: February, 2026

1. Introduction

CarNews KE (“CarNews KE”, “CarNews Digital”, “CN”, “we”, “our”, or “us”) provides Press Room and Company Press Page services that enable automotive manufacturers, distributors, dealerships, suppliers, motorsport organisations, mobility companies, and industry stakeholders to publish news and announcements through our platform.

This Policy governs:

• Press Release submissions;
• Company Press Pages;
• Brand pages;
• Media assets and logos;
• Company announcements;
• Sponsored company content.

Publication through CarNews KE does not imply editorial endorsement.

2. Purpose of Company Press Pages

CarNews KE Company Press Pages are intended to:

• Improve access to official industry information;
• Provide companies with a dedicated communications channel;
• Preserve an archive of Press Releases and announcements;
• Promote transparency and discoverability;
• Help readers distinguish between editorial and company-supplied content.

Company Press Pages are separate from CarNews KE’s independent editorial operations.

3. Eligible Organisations

Company Press Page access may be granted to:

Vehicle Manufacturers

OEMs and automotive brands.

Authorised Distributors

Importers and national distributors.

Dealership Groups

Authorised dealer networks.

Component and Parts Suppliers

Tyres, lubricants, accessories, and aftermarket companies.

Mobility Companies

Ride-hailing, EV, charging, leasing, and fleet companies.

Financial and Insurance Institutions

Banks, insurers, and asset-financing companies.

Motorsport Organisations

Racing clubs and event organisers.

Government and Regulatory Bodies

Agencies and public institutions.

Industry Associations

Trade and professional organisations.

CarNews KE reserves the right to approve or reject applications.

4. Company Press Pages

Companies may be provided with dedicated pages containing:

• Company profile;
• Logo;
• Website links;
• Social media profiles;
• Contact information;
• Brand descriptions;
• Press Releases;
• Image galleries;
• Videos;
• Event announcements.

Company pages are intended to provide information and not to replace official company websites.

5. Content Ownership

Organisations retain ownership of all submitted materials.

By submitting content, companies grant CarNews KE a non-exclusive, worldwide, royalty-free licence to:

• Publish;
• Archive;
• Display;
• Reproduce;
• Promote;
• Distribute;

such content in connection with operating CarNews KE.

Ownership remains with the original rights holder.

6. Content Requirements

Submitted content should be:

• Accurate;
• Lawful;
• Relevant to the automotive and mobility industries;
• Professional in tone;
• Suitable for public distribution.

CarNews KE may edit submissions for:

• Grammar;
• Formatting;
• Style consistency;
• Headline optimisation;
• SEO purposes.

Editorial changes will not intentionally alter the meaning of the content.

7. Acceptable Content

Examples include:

Product Launches

New vehicles and technologies.

Company Announcements

Appointments, expansions, and milestones.

Financial and Business Updates

Investments and partnerships.

Event Information

Motor shows, launches, and motorsport events.

Sustainability and EV Initiatives

Environmental and mobility developments.

Industry Reports

Research and market studies.

Awards and Recognition

Achievements and certifications.

Safety Campaigns

Consumer and road safety initiatives.

8. Prohibited Content

CarNews KE may reject content that:

• Is misleading or false;
• Contains defamatory statements;
• Violates laws or regulations;
• Promotes illegal activities;
• Infringes intellectual property rights;
• Contains hate speech or discrimination;
• Includes excessive advertising;
• Is unrelated to automotive, mobility, or transportation industries;
• Is considered spam.

Acceptance of previous submissions does not guarantee future publication.

9. Images and Media Assets

Organisations must ensure that they possess the rights to all:

• Photographs;
• Logos;
• Videos;
• Infographics;
• Documents;
• Graphics.

Submitted materials should preferably be:

Images

• High-resolution JPEG or PNG files;
• Landscape orientation where possible;
• Free of watermarks unless intentional.

Videos

• YouTube links or downloadable media;
• Company-produced or licensed content.

CarNews KE may resize or optimise media for publication.

10. Press Release Labelling

Company Press Page content may be identified using labels such as:

• Press Release;
• Company Announcement;
• Brand News;
• Partner News.

These labels help distinguish company-supplied content from independent editorial coverage.

Publication does not constitute endorsement by CarNews KE.

11. Editorial Independence

The existence of a Company Press Page relationship does not influence:

• News reporting;
• Vehicle reviews;
• Editorial rankings;
• Opinions;
• Ratings;
• Investigations.

Editorial content remains under the sole control of CarNews KE.

Companies do not receive editorial approval rights over independently produced content.

12. Sponsored Content

Companies may engage in:

• Sponsored campaigns;
• Brand partnerships;
• Advertorials;
• Promotional features.

Sponsored material will be clearly identified.

Advertising relationships do not guarantee editorial coverage.

13. Accuracy and Responsibility

Companies are solely responsible for:

• The accuracy of submitted content;
• Claims and statements made;
• Technical specifications;
• Pricing information;
• Copyright compliance.

CarNews KE may remove or update content where inaccuracies are discovered.

14. Copyright and Intellectual Property

Companies warrant that submitted content:

• Belongs to them or is used with permission;
• Does not infringe third-party rights;
• Is legally distributable.

CarNews KE reserves the right to remove content upon receipt of valid copyright complaints.

15. SEO and Archiving

Press Releases may:

• Be indexed by search engines;
• Remain publicly accessible;
• Be archived indefinitely;
• Appear in category pages and search results.

CarNews KE does not guarantee rankings, visibility, or traffic performance.

16. Removal and Updates

Companies may request:

Corrections

To fix inaccuracies.

Updates

To reflect new information.

Removal Requests

Subject to editorial and archival considerations.

CarNews KE reserves the right to maintain historical records where publication serves the public interest.

17. Company Press Page Accounts

Companies are responsible for:

• Providing updated information;
• Monitoring submissions.

18. Moderation and Editorial Rights

CarNews KE reserves the right to:

• Edit headlines;
• Correct grammar;
• Refuse publication;
• Remove outdated material;
• Reclassify content;
• Suspend Company Press Pages.

Publication decisions remain at the sole discretion of CarNews KE.

19. Limitation of Liability

CarNews KE is not responsible for:

• Business losses;
• Marketing performance;
• Search engine rankings;
• Third-party misuse of content;
• Reader actions based on company announcements.

Companies remain responsible for their own communications.

20. Changes to this Policy

CarNews KE may update these Guidelines periodically.

Continued use of the Company Press Page services constitutes acceptance of revised policies.

21. Contact Information

Editorial Desk

CarNews Digital (CarNews KE)

Location: Nairobi, Kenya
Email: news@carnews.co.ke
Website: www.carnews.co.ke

For Company Press Page applications, media submissions, corrections, or account enquiries, please contact the Editorial Desk.

Commitment to Industry Communication

CarNews KE aims to provide a trusted platform where manufacturers, distributors, dealers, suppliers, and mobility companies can communicate with consumers and industry stakeholders while preserving the independence and integrity of automotive journalism.

Company Press Pages are intended to complement, not replace, independent editorial reporting and to strengthen the transparency of information available to the automotive community.